Architecture Associates creates spaces for cultural exchange, by collaborating with like-minded clients to deliver projects that challenge the status quo. We have specialist skills in designing galleries, museums, libraries, learning environments, community centres, theatres, workplaces, studios and living spaces for private, public and institutional clients.

Founded in Melbourne in 2016, our practice engages with a global network of people. We bring together a diverse team of professionals who have experience working and studying across Australia, North America and Europe.


We have an interest in buildings that embed stories of culture, place and ecology. We pursue transformative projects that reconcile universal agendas with the specifics of a place; believing that architecture plays an essential, central role in society. Research and experimentation are core components of our ability to deliver compelling outcomes for our clients, who are looking for different approaches to conventional architectural problems.


Architecture Associates takes an inclusive approach often engaging with those external to the profession to deliver projects that encompass architecture, interiors, public realm, landscapes, media and exhibitions.

The practice is led by Directors Danielle Peck and Samuel Hunter.



Danielle Peck RAIA
Danielle established Architecture Associates in 2016, she is founding-Director, practicing architect and educator. She is interested in ideas embedded in the socio-political issues of contemporary cities and cultural phenomena. Her broad approach and ability to grasp complex city-scale systems is at the core of her passion for design, and she pursues projects that consciously participate in and promote social cohesion.

Danielle understands the importance of communication and has valuable experience in community, client, and stakeholder engagement which she believes central to achieving exceptional design outcomes for all.

She has worked across a wide range of types and delivered projects within the cultural, educational, community and residential sectors. Danielle leads projects from concept phase all the way through to the completion of construction, translating design ideas from broad contextual concerns to detailed moments.

Prior to establishing Architecture Associates, Danielle gained experience at some of Australia’s most respected and awarded practices in leadership roles. She received her education in Australia and the United States and maintains casual academic roles within the Master of Architecture programmes at both RMIT University and the University of Melbourne.

Samuel Hunter RAIA
Sam joined Architecture Associates as co-Director in 2022 after wrapping up a pivotal role as Principal at celebrated Australian practice Lyons, where he worked for over a decade. Sam is a practicing architect and has a deep interest in the cultural value embedded in architecture. He explores a range of contemporary ideas in our projects, through the lens of cultural engagement, the visual arts and research about the city.

He has extensive experience in projects for both the public and education sectors and has a particularly strong background in delivering projects within institutional settings. He has experience leading design teams on projects that range from small cultural entities to large-scale campus redevelopments.

Sam’s unique ability to translate a client’s aspirational brief into new and exciting forms of architecture with an innate functional understanding is paramount to his success as a design leader. His design process is informed by hand-drawing, physical model-making, computational experiments, and a thorough conceptual drive that he shares with clients, collaborators, and students. Sam maintains casual academic roles within the Master of Architecture programmes at both RMIT University and the University of Melbourne.